SERIOUS ANNOUNCES RE-LAUNCH OF HIT CD CARDZ COINCIDING WITH AUGUST DVD RELEASE OF THE LORD OF THE RINGS: THE TWO TOWERS™

New York, NY 20th May -- ‘Keep them coming!' is the response of trading card, movie and Tolkien fans, hungry for quality merchandise reflecting the rich visuals of the second movie in Peter Jackson's trilogy. With four trading card-sized CD Cardz based on the indigenous cultures of Middle-earth, Serious' digital collectibles explore the fantastical Lord of the Rings characters including Legolas (Orlando Bloom), Aragorn (Viggo Mortensen) and Frodo (Elijah Wood). Collect the Cardz for movie stills, behind-the-scenes imagery, trailers, soundtrack highlights, sound bites, Middle-earth information, exclusive screensavers, wallpapers and postcardz… woven within magical, sinister interactivity!

"Serious are delighted to be part of the impact that the Lord of the Rings movies are having on 21st century pop culture. Fans will enjoy the CD Cardz' feast for the senses, not only because of their tangible appeal and collectibility, but because of their prized content and visionary interactive design," said Kathy Heslop - Chief Licensing and Production Officer, Serious USA.

The magnetic power of the One Ring, is the navigational metaphor on the Cardz. As fans pilot their digital journey, the ring warps and attracts everything it touches. Passing through opulent Middle-earth worlds, mystical sound effects and sound bites highlight the transitions through the interactive screens and the sinister eye of the Dark Lord Sauron appears as a bad omen, evoking evil forces that are eclipsing Middle-earth.

The DVD release for The Lord of the Rings: The Two Towers is set for August 26, 2003. The third and final installment of The Lord of the Rings trilogy, The Return of the King, premieres on December 17, 2003. For more information about New Line Cinema's The Lord of the Rings trilogy, visit: http://www.lordoftherings.net

With offices in New York, London and Singapore, Serious produces collectible, interactive CD Cardz for the consumer market. The rectangular ROMs - (similar size to baseball cards) - are Windows and Mac compatible and need no software or hardware installation. Serious has several titles in release including: NHL® Starz™ Volumes 1 and 2 and The Lord of the Rings: The Fellowship of the Ring™ . For more information visit http://www.serioususa.com.

Founded in 1967, New Line Cinema is among the entertainment industry's leading independent producer and distributor of theatrical motion pictures. New Line licenses its films to ancillary markets, including cable and broadcast television, as well as to international venues. The company, which is a subsidiary of AOL Time Warner Inc., operates several divisions including in-house theatrical distribution, marketing, home video, television, acquisitions, production, licensing and merchandising units. More information about New Line Cinema can be obtained at http://www.newline.com. For more information about New Line Cinema's licensing and merchandising, contact Sheila Feren or Stephanie Baumoel at FerenComm, 212.983.9898.

Press Representative:
Casey Archer
casey@serioususa.com
Tel: 212 696 5585
Fax: 212 696 1256




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